← Names A–Z
Meta AI and Muse
Meta Business Agent
An AI agent that answers customer messages for a business, recommends products and books appointments inside Meta's messaging apps.
Which capability it is
Close to, but not: A custom version you build and share
It answers a business's customers in WhatsApp, Messenger and Instagram. It is not a packaged bot that colleagues use.
The same thing at other vendors
Meta Business Agent is close to a custom version you build and share, not a match. Here’s what the other tools call a custom version you build and share.
ChatGPT
GPTs (retiring Dec 11, 2026) · ChatGPT workspace agents (Business, Enterprise, Edu)
Claude
None — no shareable assistant found
Microsoft Copilot
agents, built in Agent Builder or Copilot Studio
Perplexity
None
Grok
Shared Bots (formerly Team Bots)
Mistral Vibe
Agents (legacy, retiring into Skills)
Details
- Status
- GA (secondary: global expansion announced at Conversations 2026 in London on June 3, 2026, when "over a million businesses were already using an earlier version" in pilot markets including India, Mexico and Brazil, per Tech Times, July 16, 2026)
- Where you find it
- WhatsApp Business and Meta's business messaging tools (not stated in detail)
- Part of
- Meta Business Agent Platform
- Plans
- unclear on a first-party page. Secondary sources disagree: WhatsApp Business Premium tiers (TechCrunch), a Meta One business tier (CNBC), or per-token billing at [price on the vendor’s page] from August 1, 2026, roughly [price on the vendor’s page] (Tech Times, July 16, 2026).
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